Free TikTok analytics tools in 2026: what each free plan really includes

To analyze TikTok without paying, start with TikTok Studio’s analytics: they’re free, built into the app, and cover your account over ranges of up to 365 days. For other people’s accounts, free options are narrower: Social Blade shows an account’s public growth, Exolyt’s Basic plan tracks a single TikTok account, and TikTok’s Creative Center shows rising hashtags. This comparison reviews seven tools and spells out, for each one, what’s free and where the free plan stops, based on their official pages as of November 2026.

At a glance#

What a free TikTok analytics tool can do for you#

Before comparing, separate two needs: free tools don’t handle them the same way.

Analyzing your own account. The most detailed data (retention rate, traffic sources, the searches that led to your videos) lives in your own account’s analytics. TikTok Studio shows it for free; Metricool and Buffer pull in part of it once you connect your account.

Analyzing other people’s accounts. For a competitor, you only get their public numbers: followers, views, likes, comments. Free tools record them for few accounts or over a short period, and those are exactly the two limits paid plans remove.

Comparing each video with the account’s norm. A raw number says little: 20,000 views is a hit for an account that usually gets 2,000, and a flop for one used to 200,000. The useful benchmark is the gap from the median of the account’s recent videos. That’s the calculation Creadar runs, free only during its preview.

Where the free plan stops#

How we chose#

We picked tools that cover TikTok and whose free access you can verify on an official page: TikTok’s native analytics and Creative Center, plus four tools whose pricing page lists a plan priced at zero. Creadar is on the list with its one-time free preview, which isn’t a free plan. We left out tools that only offer a time-limited trial, and free plans whose official page doesn’t spell out the limits. Prices and limits are as of November 2026. Creadar is our product: we rated it with the same criteria as the other tools, and its limits are listed in its card.

For analyzing your own account#

01TikTok Studio

Official analytics for your own account

• TikTok
• Starting price Free

TikTok Studio brings together your account’s analytics, which you can open from your profile in the TikTok app, in the TikTok Studio app or on the web. They’re organized in five tabs: Overview, Content, Viewers, Followers and LIVE.

Best for Any creator who wants to understand their own videos (retention, traffic sources, audience) before adding another tool

Strengths

• Free and built into TikTok
• Date ranges of 7, 28, 60 or 365 days, or a custom range, and data downloads of up to 365 days at a time
• Per video: retention rate, average watch time, share of viewers who watched to the end, and traffic sources
• The searches that led people to your videos, and when your viewers were most active over the last 7 days

Limitations

• Built for your own account: TikTok’s help pages describe no ongoing competitor tracking and no alerts
• The “Your top posts” ranking stops at the 10 best-performing videos of the period
• On the web, a custom range can’t go back before July 17, 2022; for older data, you need the app
• Viewer age, gender and location are estimated by predictive models, TikTok says

Pricing Free, included with TikTok.

TikTok’s Creator Academy details what each tab contains. If you have a business account, TikTok says your analytics are also available in Web Business Suite: reach, engagement, conversions and followers over 7, 28 or 60 days or a custom range, your audience (age, gender, countries and cities) and a list of your videos. Your viewers’ active hours are especially useful to choose when to post.

02Metricool

Your TikTok and other networks in one place

• Multi-platform
• Starting price Free / $20/month

Metricool is a multi-network scheduling and analytics tool. Its free plan, which Metricool says is free forever, connects one profile per network for one brand, TikTok included, with TikTok data pulled from TikTok’s official API.

Best for Creators and freelancers who want to track their own TikTok account alongside Instagram or YouTube, and schedule a few posts, without paying

Strengths

• Free plan with no time limit
• TikTok stats for your profile: views, average reach, average watch time, full-video completion rate, discovery sources
• TikTok, Instagram, YouTube, Facebook, Threads, Pinterest and other networks in one tool (LinkedIn and X aren’t on the free plan)
• 20 scheduled posts a month

Limitations

• 30 days of analytics on the free plan; unlimited history starts with the Starter plan
• No competitor analysis for TikTok, according to its help center
• One brand, with no automated reports or PDF exports on the free plan
• A personal TikTok account gets less data than a business account, according to Metricool

Pricing Free plan (1 brand, one profile per network, 30 days of analytics, 20 scheduled posts a month, 5 competitor profiles on supported networks), Starter from $20/month billed yearly ($25/month billed monthly, unlimited history), Advanced from $53/month billed yearly ($67/month billed monthly), Custom on request. Prices exclude VAT. Public pricing, November 2026

If you were counting on Metricool to monitor TikTok competitors, Social Blade or Exolyt’s Basic plan can take over for free: TikTok isn’t among the networks covered by the competitor analysis described in Metricool’s help center.

03Buffer

A simple TikTok recap on 3 free channels

• Multi-platform
• Starting price Free / $5/month per channel, billed yearly

Buffer is a scheduling tool with built-in analytics (Insights). For TikTok, it shows a summary of your performance compared with the previous period and a table of your posts. Its free plan connects up to 3 channels.

Best for Creators who already schedule their videos with Buffer, or plan to, and want a quick recap of their TikTok account

Strengths

• Free plan with no time limit, for 3 channels
• TikTok summary: views, reach, reactions, comments, shares, new followers and engagement rate
• Post table you can sort by engagement rate, reactions, comments or views
• Downloadable analytics snapshots, even on the free plan

Limitations

• Only three date ranges on the free plan: last 7 days, last 30 days and month to date
• For TikTok, Buffer’s channel table only lists business profiles, with basic analytics but not advanced analytics
• CSV, Markdown or PDF exports are for paid plans only
• Buffer’s help pages don’t mention competitor tracking

Pricing Free plan (3 channels, 10 scheduled posts per channel, up to 30 days of analytics, 1 user), Essentials at $6/month per channel ($5/month billed yearly), Team at $12/month per channel ($10/month billed yearly). Public pricing, November 2026

For analyzing other people’s accounts#

04Social Blade

Public growth stats for any account

• TikTok
• YouTube
• Instagram
• Twitch
• Facebook
• Starting price Free / $5/month

Social Blade records public stats for YouTube, TikTok, Twitch, Facebook and Instagram accounts and keeps them as history, with rankings and growth projections.

Best for Following a competitor’s follower and view growth over time, before deciding whether they deserve video-by-video tracking

Strengths

• Free access to public stats for accounts you don’t manage
• Free charts: weekly for up to a year, monthly for the full recorded history
• 5 favorite accounts per platform with a free account, grouped on your homepage
• Free top 100 rankings, including the most-followed TikTok accounts

Limitations

• History only starts on the day the account was added to Social Blade
• The day-by-day data table stays short without a subscription; the Platinum plan extends it to 365 days
• Focused on account stats (followers, views) rather than on each video
• Ads on the free version

Pricing Free with ads, Bronze at $59.99/year ($5/month), Silver at $149.99/year ($12.50/month), Gold at $599.99/year ($50/month), Platinum at $1,439.99/year ($120/month), billed yearly; monthly billing costs more. Public pricing, November 2026

05Exolyt

One TikTok account and one hashtag tracked for free

• TikTok
• Starting price Free / €250/month

Exolyt is a TikTok-focused analytics and social listening tool built for brands and agencies. Its Basic plan, free with no credit card, tracks one TikTok account, one hashtag and one sound.

Best for Keeping a close eye on a single competitor or hashtag on TikTok, or trying Exolyt before a paid plan

Strengths

• Free Basic plan, no credit card required
• Account, hashtag and sound analytics for TikTok
• Data updated once a day and 100 CSV export credits a month
• Up to 10 team members, even on the free plan

Limitations

• 1 account, 1 hashtag and 1 sound tracked: no way to compare several competitors
• 7 days of history in charts
• No social listening on the free plan, and limited viewing, according to Exolyt
• Paid plans built for brands and agencies, starting at €210/month billed yearly

Pricing Free Basic plan (1 TikTok account, 1 hashtag and 1 sound tracked, 1 influencer campaign, 7 days of history in charts, daily updates), Essentials at €250/month (€210/month billed yearly, 50 tracked accounts, 90 days of history), Advanced at €600/month (€500/month billed yearly, 300 tracked accounts), Enterprise on request. Public pricing, November 2026

06Creadar

Free 3-account preview, then outlier detection

• Instagram
• TikTok
• YouTube Shorts
• Starting price Free preview, then €18/month

Creadar tracks the Instagram, TikTok and YouTube Shorts accounts you add to a watchlist and flags videos whose views or engagement reach 3 times the median of the creator’s last 20 eligible videos. Creadar isn’t free: a one-time preview analyzes 3 accounts with no credit card, then tracking requires a subscription.

Best for Creators, coaches and social media managers who want to see, on 3 competitor accounts, what a median-based analysis looks like before paying for daily tracking

Strengths

• Free preview, no credit card: for 1 to 3 accounts, followers, number of posts analyzed, period covered, median views and engagement, and the top post with its multiplier
• The watchlist you set up during the preview is kept if you subscribe
• With a subscription, daily collection and automatic detection of the videos that reach 3 times their creator’s median, in views or engagement
• Instagram, TikTok and YouTube Shorts in the same watchlists
• Read-only connector for Claude and ChatGPT (Creator and Pro plans)

Limitations

• No free plan: the preview is one-time only, and ongoing tracking requires a subscription
• The preview covers a sample of each account’s posts, without its full history, and blurs the top post’s thumbnail until you pay
• No keyword search or account discovery: Creadar only analyzes the accounts added to a watchlist
• No scripts and no AI explanation of why a video worked
• YouTube support is limited to Shorts, and it’s a new product

Pricing One-time free preview of 3 accounts, no credit card; Starter at €18/month (1 watchlist, 10 tracked creators), Creator at €35/month (2 watchlists, 30 creators, Claude and ChatGPT connector), Pro at €95/month (unlimited watchlists, 100 creators). Billed yearly: €180, €348 and €948 a year. Public pricing, November 2026

This is the page of a TikTok account tracked with a subscription, here a French-speaking dietitian. @emmafitnessgoal’s best video of the last 30 days reached 58x the median of her last 20 videos, and the next four landed between 3x and 4.9x: a single number tells you which one to study first. The free preview gives you a short version of this for 3 accounts, before any subscription.

For spotting trends#

07TikTok Creative Center

Trending hashtags, official data

• TikTok
• Starting price Free

Creative Center is TikTok for Business’s free tool. It shows trending hashtags by industry and top-performing ads (Top Ads), with no history for any specific account.

Best for Checking for free whether a hashtag is rising, and with which audience, before you make a video about it

Strengths

• Free and made by TikTok
• For each hashtag: trendline, related videos, audience insights, regional popularity and related hashtags
• Filters by industry and time frame
• Top Ads tab to see which ads work in your industry

Limitations

• No tracking of a specific account and no alerts
• TikTok’s help page starts hashtag analysis with logging in to Creative Center
• Built for advertisers first

Pricing Free.

TikTok explains how trends work in its TikTok for Business help center. To compare Creative Center with tools that detect trends within a niche, see our comparison of TikTok trend tools.

How to choose#

You want to understand your own videos: TikTok Studio, before any other tool.

You manage several networks and want a free dashboard: Metricool or Buffer, depending on which tool you already use to schedule posts.

You want to monitor a competitor’s growth: Social Blade.

You want to follow a single TikTok account or hashtag closely: Exolyt’s Basic plan.

You want to know which of your competitors’ videos beat their norm: Creadar’s free 3-account preview, then a subscription if the tracking is useful to you.

You’re looking for trends, not accounts: TikTok Creative Center.

To make sense of what you find, see also how many views a TikTok video needs to be considered viral and the average engagement rate on TikTok and Instagram. If you’re ready to pay to track competitors, our comparison of TikTok competitor analysis tools goes further.