Are you using Metricool to schedule and measure your social media, and one thing is holding you back: competitor tracking, teamwork, client reports or price? Before you switch tools, it’s worth knowing what Metricool does well, where its plans stop, and which tool covers exactly what you’re missing.
In short
Metricool is still hard to beat for managing several brands on a small budget. The reasons to look elsewhere are specific: TikTok is missing from its competitor analysis, teamwork is reserved for the Advanced plan, and white label is priced on request. None of the tools in this list does everything better than Metricool: each one fixes one of these gaps.
Creadar is our product: we rated it with the same criteria as the other tools, and its limits are listed in its card.
| Tool | Best at | Platforms | Starting price |
|---|---|---|---|
 Iconosquare |
In-depth analytics and competitor tracking on the Scale plan | Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest, YouTube | Free / €9/month billed yearly |
 Creadar |
Competitor video tracking on TikTok, Reels and Shorts | Instagram, TikTok, YouTube Shorts | €18/month |
 Agorapulse |
Teamwork and white-label reports from the first plan | Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads | $79/user/month billed yearly |
 Swello |
Team scheduling with French-language support | Instagram, TikTok, LinkedIn, Facebook, X, Threads, Bluesky | Free / €19/month excl. VAT billed yearly |
 Hootsuite |
The full suite for marketing teams | Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest | $99/user/month billed yearly |
 Buffer |
Simple scheduling, priced per channel | Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Pinterest | Free / $5/month per channel billed yearly |
 Later |
Visual planning, Instagram benchmarking on the Scale plan | Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, Threads, Snapchat | $18.75/month billed yearly |
What Metricool is
Metricool is a social media management tool that combines scheduling, analytics, reports, an inbox and competitor analysis. It connects to Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads, Pinterest, Bluesky, Twitch and Google Business Profile, among others. It’s priced per brand: a brand stands for one company or client, with one profile per network.
Pricing: Free plan (1 brand, 20 scheduled posts per month, 5 competitor profiles, 30 days of history), Starter from $20/month billed yearly for 5 brands ($25 billed monthly), Advanced from $53/month billed yearly for 15 brands ($67 billed monthly), Custom on request. Prices exclude VAT (metricool.com/pricing), as listed in November 2026.
What Metricool does well
- Price per brand. The Starter plan covers up to 5 brands for $20 per month excl. VAT billed yearly, about $4 per brand. For an agency running many small accounts, few tools come close to that cost.
- A free plan with no time limit, usable for one brand.
- Competitor analysis included: up to 100 competitors from Starter on Instagram, Facebook, Bluesky and Twitch.
- PDF and PPT reports from Starter, with unlimited history on paid plans.
- An MCP connector for querying your data from Claude or ChatGPT.
Who Metricool is still the right choice for: freelancers and small agencies that manage several brands on a tight budget, mostly post on Instagram, Facebook and LinkedIn, and are fine with a simple competitor benchmark on those networks.
Why look for a Metricool alternative
These limits come from Metricool’s official pages, checked in November 2026.
- TikTok is missing from competitor analysis. The Competitors page and the help center list Instagram, Facebook, Threads, Bluesky, Twitch, YouTube and X. TikTok isn’t there: you can publish to TikTok and measure your own accounts, without tracking your competitors’ accounts. On YouTube, analysis is capped at 10 competitors, on paid plans.
- Competitor engagement is based on followers. Since the reach of their posts isn’t public, Metricool divides a competitor’s interactions by their follower count, according to its help center.
- Teamwork starts with the Advanced plan. Team and client management, roles, post approval and customizable report templates require Advanced, from $53 per month excl. VAT billed yearly. White-label reports belong to the Custom plan, priced on request.
- Paid add-ons. X (Twitter) costs $10 per month per connected account, and the advanced analytics add-on starts at $12 per month.
Metricool alternatives by use case
We kept tools that fix at least one of these limits and list a public price. Sprout Social isn’t included: its Professional plan, which adds extensive competitor insights, is listed at $299 per seat per month with annual billing (sproutsocial.com).
Iconosquare
In-depth analytics and competitor tracking on the Scale plan
- TikTok
- X
- Threads
- YouTube
- Starting price Free / €9/month billed yearly
Iconosquare focuses on performance analytics: detailed per-post stats, custom dashboards and scheduled reports, alongside publishing to Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. Tracking of competitors, hashtags and industry trends comes with the Scale plan.
Best for Brands and agencies that want deeper stats and reports than Metricool’s, with competitor tracking inside their publishing tool
Strengths
- Tracking of 5 competitors per profile, competitor reports and industry benchmarks on the Scale plan
- Scheduled reports sent by email from the Launch plan
- Free plan (2 profiles, 1 user) and a 14-day trial with no credit card
- 2 years of history on the Scale plan
Limitations
- Competitor tracking requires Scale, from €69/month billed yearly for 5 profiles
- 1 user up to the Launch plan, 3 on Scale
- White-label reports only on the Custom plan
- According to its help center, competitor tracking covers Instagram and Facebook only
Pricing Free (2 profiles, 1 user), Starter from €9/month billed yearly (€11 billed monthly), Launch from €33 (€39 billed monthly), Scale from €69 for 5 profiles up to €219 for 20 profiles (€83 to €263 billed monthly), Custom from €116/month billed yearly (€139 billed monthly). Public pricing, November 2026
Creadar
Competitor video tracking on TikTok, Reels and Shorts
- TikTok
- YouTube Shorts
- Starting price €18/month
Creadar doesn’t publish or schedule anything: it isn’t a Metricool replacement. It covers the competitor tracking Metricool leaves out on TikTok: you add Instagram, TikTok and YouTube Shorts accounts to watchlists, and every day Creadar flags the videos whose views or engagement reach 3 times the median of their creator’s last 20 videos.
Best for Agencies and creators who keep Metricool for publishing and want to closely track their competitors’ videos on TikTok, Reels and Shorts
Strengths
- Tracking of competing TikTok accounts, which Metricool’s competitor analysis doesn’t cover
- Each video compared with its own creator’s median, so small and large accounts become comparable
- Automatic detection of the videos from tracked accounts that outperform
- Read-only connector for Claude and ChatGPT on the Creator and Pro plans
Limitations
- No publishing, scheduling or inbox: it doesn’t replace Metricool
- No keyword search or account discovery: Creadar only analyzes accounts added to a watchlist
- Daily data collection; on YouTube, Shorts only
- No team workspace or client reports
- No AI explanation of why a video worked, and no scripts
- New product
Pricing Starter at €18/month (1 watchlist, 10 tracked creators), Creator at €35/month (2 watchlists, 30 creators, Claude and ChatGPT connector), Pro at €95/month (unlimited watchlists, 100 creators). Billed yearly: €180, €348 and €948 per year. One-time free preview of 3 accounts, no credit card required. Public pricing, November 2026
At the top of this watchlist of French-speaking TikTok accounts: two videos from @alaiadiary, at 103.6x and 37.5x the median of the account’s last 20 videos, then one from @chachou.core at 28.3x its own. Each multiplier is read against the creator’s own baseline, whatever the size of the account.
Agorapulse
Teamwork and white-label reports from the first plan
- TikTok
- YouTube
- X
- Threads
- Starting price $79/user/month billed yearly
Agorapulse is a social media management tool built for teamwork: unlimited publishing, a shared inbox for messages and comments, and reports you can export as PDF or CSV with your own logo and colors. A competitor report for Instagram and Facebook is included (1 competitor, 6 on the Advanced plan); full competitive benchmarking and advanced listening are add-ons, available through a demo request.
Best for Agencies whose team handles clients’ messages and comments together and wants branded reports without a custom-quote plan
Strengths
- White-label reports, as PDF or CSV, included on every plan
- Unified inbox for messages and comments
- 30-day free trial with no payment method
Limitations
- Per-user pricing, which climbs with team size
- 10 social profiles per plan, except Custom
- Competitors tracked on Instagram and Facebook only, just 1 below the Advanced plan; full benchmarking is an add-on with no listed price
Pricing Standard at $79/user/month billed yearly ($99 billed monthly), Professional at $119 ($149 billed monthly), Advanced at $149 ($199 billed monthly), Custom on request. 10 social profiles included, unlimited on Custom; extra profiles cost more. Competitive benchmarking and advanced listening are add-ons with no listed price. Public pricing, November 2026
Swello
Team scheduling with French-language support
- TikTok
- X
- Threads
- Bluesky
- Starting price Free / €19/month excl. VAT billed yearly
Swello is a social media scheduling and analytics tool that promotes its French support team: editorial calendar, cross-network scheduling, post approval, stats and exports. Its monitoring feature is curation of industry news, not tracking of competitor accounts.
Best for French-speaking teams and agencies that want to schedule and approve posts with support in French, without needing competitor tracking
Strengths
- Support in French by email and chat, plus phone from the Large plan
- Team management, profile groups and post approval from the Large plan
- White-label exports on the Business plan, at a listed price
- Free-forever plan: 5 profiles, 40 scheduled posts per month
Limitations
- No competitor account analysis
- No stats on the Medium plan: you need Large, at €59/month excl. VAT billed yearly
- YouTube isn’t among the supported networks
- Comment and DM management announced for late 2026
Pricing Medium at €19/month excl. VAT billed yearly (€228/year excl. VAT) or €24 excl. VAT billed monthly, 1 user and 5 profiles; Large at €59/month excl. VAT billed yearly (€708/year excl. VAT) or €72 excl. VAT billed monthly, 3 users and 10 profiles; Business at €99/month excl. VAT billed yearly (€1,188/year excl. VAT) or €120 excl. VAT billed monthly, 5 users and 15 profiles. Free-forever plan: 5 profiles, 1 user, 40 scheduled posts per month. Public pricing, November 2026
Hootsuite
The full suite for marketing teams
- TikTok
- YouTube
- X
- Starting price $99/user/month billed yearly
Hootsuite is a social media management suite for teams: publishing, inbox, analytics, social listening and competitive benchmarking, with an AI assistant on every plan. It’s priced per user.
Best for Structured marketing teams that want publishing, listening, competitor benchmarking and content approval in one tool, with the budget to match
Strengths
- Benchmarking against 5 competitors on Standard, 20 from Professional
- Social listening included from the Standard plan
- Reports exportable as PDF or PPT from Professional, with your logo on Advanced
Limitations
- Per-user pricing, from $99 to $399 per month billed yearly
- Standard plan capped at 10 accounts, with no report exports
- No free plan, 14-day trial
Pricing Standard at $99/user/month, Professional at $199, Advanced at $399, billed yearly and excluding taxes; Enterprise on request. Monthly billing is available at a higher per-user rate. Public pricing, November 2026
Buffer
Simple scheduling, priced per channel
- TikTok
- YouTube
- X
- Threads
- Starting price Free / $5/month per channel billed yearly
Buffer is a simple scheduling tool priced per channel (one social media account) rather than per brand or per user. It publishes to Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky and other channels, with analytics, comment replies and an AI assistant.
Best for Creators and small teams who post to a few accounts and only want to pay for the channels they use
Strengths
- Free plan for 3 channels
- Team plan: unlimited team members, post approval, access levels and branded reports
- Report exports as CSV or PDF from the Essentials plan
- Per-channel rate drops past 10 channels
Limitations
- No competitor analysis in the plan comparison
- The bill grows with every channel you connect
- No language picker in the web app, only browser translation
Pricing Free (3 channels, 10 scheduled posts per channel), Essentials at $5/month per channel billed yearly ($6 billed monthly), Team at $10/month per channel billed yearly ($12 billed monthly), with volume rates past 10 channels. Listed example: 10 channels on Team for $100/month billed yearly. Taxes depend on your country. Public pricing, November 2026
Later
Visual planning, Instagram benchmarking on the Scale plan
- TikTok
- YouTube
- Threads
- Snapchat
- Starting price $18.75/month billed yearly
Later is a planning and analytics tool with a visual calendar, link in bio and AI tools. Its competitive benchmarking tracks competitors’ follower growth, engagement and posting trends on Instagram, starting with the Scale plan.
Best for Instagram-focused brands and creators who plan a lot of visual content and want to compare themselves with Instagram competitors
Strengths
- Visual calendar and link in bio included from Starter
- Profiles grouped in social sets: 8 profiles (one per network) on Starter, 48 on Scale
- Competitive benchmarking, brand mentions and custom analytics on Scale
- 14-day free trial
Limitations
- No free plan on the pricing page
- Competitive benchmarking limited to Scale ($82.50/month billed yearly) and described for Instagram
- 1 user on Starter, 2 on Growth, 4 on Scale
- Taxes extra
Pricing Starter at $18.75/month (1 social set of 8 profiles, 1 user), Growth at $37.50/month (2 social sets, 2 users), Scale at $82.50/month (6 social sets, 4 users), billed yearly, presented as 3 months free or 25% off. Prices in US dollars, taxes extra. Public pricing, November 2026
How to choose
You want to track your competitors’ videos on TikTok, Reels and Shorts: Creadar, while you keep Metricool for publishing.
You want deeper stats and competitor tracking inside your publishing tool: Iconosquare, on the Scale plan.
Your team works together and wants branded reports without a custom quote: Agorapulse, which includes them on every plan, or Swello’s Business plan if you prefer a flat price for 5 users.
You want a tool and support in French to schedule as a team: Swello, from the Large plan for stats and post approval.
You’re a structured marketing team with listening and approvals on the agenda: Hootsuite, if you accept a much higher per-user price.
You manage a few accounts and want to pay per channel: Buffer.
Your work revolves around Instagram and visual content: Later.
It’s Metricool’s interface that bothers you: test before you pay. Agorapulse offers a 30-day free trial; Iconosquare, Hootsuite, Buffer and Later offer 14 days; Swello offers 7 days.
If your priority is tracking competitors in short-form video, our guide to social media competitive analysis walks through the method, and our comparison of TikTok competitor analysis tools takes the topic further. For agencies tracking creators under contract, see also our roundup of creator performance tracking tools.