An agency managing several clients on TikTok has four needs: tracking each client’s competitors, scheduling and publishing videos, reporting back to the client, and following the creators it works with. None of the tools in this comparison covers all four well. Our recommendation: a management tool to publish and build reports (Metricool, Agorapulse, Swello or Iconosquare), paired with a research tool to decide what to make (Creadar, Virlo or Exolyt). Here are seven tools, their November 2026 prices, and what each one does, or doesn’t do, for an agency.
At a glance
| Tool | Best at | Platforms | Starting price |
|---|---|---|---|
 Creadar |
One tracking watchlist per client, outliers flagged | Instagram, TikTok, YouTube Shorts | €18/month |
 Virlo |
Content research per client, briefs and reports | TikTok, Instagram Reels, YouTube Shorts | $49/month ($34/month billed yearly) |
 Exolyt |
TikTok analytics and social listening for the whole team | TikTok | €250/month (€210/month billed yearly) |
 Metricool |
Scheduling, reports and competitors, priced per brand | Multi-platform | Free / $20/month |
 Agorapulse |
Publishing, inbox and white-label client reports | Instagram, TikTok, YouTube, Facebook, LinkedIn | $79/user/month |
 Swello |
Affordable French scheduling tool | TikTok, Instagram, LinkedIn, Facebook, Threads | Free / €19/month excl. VAT billed yearly |
 Iconosquare |
Multi-profile analytics and reports, grouped by client | Instagram, TikTok, Facebook, LinkedIn, YouTube | Free / €9/month billed yearly |
What to look for in a TikTok tool for agencies
Clean separation between clients. One client’s accounts, competitors and reports shouldn’t get mixed up with another’s. Depending on the tool, this is called a brand, a group, a folder or a watchlist: check how many your plan allows.
Competitor research that tells you what to make. A competitor’s follower count or average views tells you little. To pitch an idea to a client, you need to spot the video that did much better than usual for that specific account.
Scheduling and approval. Scheduling a TikTok video in advance and getting the client’s sign-off before it goes live saves rounds of email.
A report the client actually reads. A branded PDF sent automatically every month takes less time than a batch of annotated screenshots. White label is often reserved for higher-tier plans.
Pricing that scales with your client list. Tools charge per user (Agorapulse), per brand (Metricool), per social profile (Swello, Iconosquare), per tracked creator (Creadar) or by credits (Virlo). Run the numbers with your client count and team size before comparing entry prices.
How we chose
We picked tools that publish their prices and cover at least one of these needs on TikTok: three research and analytics tools (Creadar, Virlo, Exolyt) and four social media management tools (Metricool, Agorapulse, Swello, Iconosquare). We left out ad tools and quote-only influencer platforms, which we compare in our article on creator performance tracking tools. Prices are as of November 2026. Creadar is our product: we rated it with the same criteria as the other tools, and its limits are listed in its card.
Research tools: deciding what to make for each client
Creadar
One tracking watchlist per client, outliers flagged
- TikTok
- YouTube Shorts
- Starting price €18/month
Creadar tracks the Instagram, TikTok and YouTube Shorts accounts you add to watchlists and flags every video whose views or engagement reach 3 times the median of the creator’s last 20 eligible videos. For an agency, the Pro plan (unlimited watchlists, 100 tracked creators) lets you keep one watchlist per client: their competitors, the accounts they draw inspiration from and the creators they work with.
Best for Agencies, studios and ghostwriters who need to pitch well-supported ideas to several clients every week, alongside their publishing tool
Strengths
- Unlimited watchlists on the Pro plan: one watchlist per client, up to 100 tracked creators
- An account tracked in several watchlists only counts once toward your quota, which helps when two clients share a niche
- Automatic detection of videos that beat 3 times their creator’s median, in views or engagement
- A dashboard and an outliers-only filter to see what outperforms without opening every profile
- Read-only connector for Claude and ChatGPT (Creator and Pro plans): the assistant can summarize a watchlist before a client meeting
- Interface in English and French
Limitations
- No scheduling or publishing: pair Creadar with a tool like Metricool, Agorapulse, Swello or Iconosquare
- One subscription is one user, with no team or client access
- No exports and no ready-to-send client report
- No keyword search or account discovery: only the accounts added to a watchlist are analyzed
- Daily data collection, YouTube limited to Shorts, no scripts and no AI explanation of why a video worked
- New product
Pricing Starter at €18/month (1 watchlist, 10 creators), Creator at €35/month (2 watchlists, 30 creators, Claude and ChatGPT connection), Pro at €95/month (unlimited watchlists, 100 creators). Billed yearly: €180, €348 and €948 a year. One-time free preview of 3 accounts, no credit card required. Public pricing, November 2026
In Creadar, an agency creates one watchlist per client with that client’s direct competitors and inspiration accounts. The Videos page, filtered to that watchlist and to TikTok, shows on a single screen which videos beat their creator’s norm.
On this watchlist of French-speaking beauty creators, a @alaiadiary video with 3.8 million views reaches 103.6x the median of the account’s last 20 videos: exactly the kind of example worth breaking down before your next client meeting.
Virlo
Content research per client, briefs and reports
- TikTok
- Instagram Reels
- YouTube Shorts
- Starting price $49/month ($34/month billed yearly)
Virlo has a dedicated agency offer: research is set up for each client (category, competitors, keywords), finds TikTok, Instagram Reels and YouTube Shorts videos that beat their creator’s usual results, then feeds creative briefs and client reports. Data can be exported to Excel, CSV or JSON, or pulled through the API.
Best for Agencies that want to discover content and accounts beyond their own list, client by client, and deliver trend briefs
Strengths
- Search by category and keywords that finds accounts you weren’t tracking yet
- 3 team seats included on the Pro plan, $10/month for each extra seat
- Excel, CSV and JSON exports on every plan, plus a usage-based API to plug into your own tools
- A sample client report you can view on the agency page, no form required
Limitations
- Credit-based: a research agent run costs 100 credits and tracking one creator costs 15 credits a day, out of 12,000 credits a month on Pro
- No refunds after the 7-day trial
- No video scheduling or publishing
Pricing Starter at $49/month ($34/month billed yearly, 2,000 credits a month), Pro at $199/month ($139/month billed yearly, 12,000 credits, 3 team seats), Enterprise from $499/month (20,000 credits, 10 seats). 7-day trial. Public pricing, November 2026
Exolyt
TikTok analytics and social listening for the whole team
- TikTok
- Starting price €250/month (€210/month billed yearly)
Exolyt is a TikTok-focused analytics and social listening platform: account, hashtag and sound tracking, influencer campaigns and social listening projects. Every plan includes 10 team members and unlimited folders, which makes it easy to keep clients apart.
Best for Agencies running influencer campaigns and market research on TikTok for several brands, with a marketing-team budget
Strengths
- 10 team members included at the same price
- 50 tracked accounts, 50 hashtags and 50 sounds on Essentials, 300 of each on Advanced
- Influencer campaign tracking (10 on Essentials, 100 on Advanced)
- Data refreshed twice a day on Essentials, 6 times a day on Advanced
- CSV export included, Google Sheets integration as a paid add-on
Limitations
- TikTok only
- €250/month for the first paid plan
- No scheduling or publishing: it’s an analytics tool
- Sentiment analysis and video transcriptions are limited to the Advanced plan
Pricing Free Basic plan (1 tracked account, 1 hashtag and 1 sound), Essentials at €250/month (€210/month billed yearly), Advanced at €600/month (€500/month billed yearly), custom plans on request. Prices exclude VAT. Public pricing, November 2026
Management tools: scheduling, publishing and reporting
All four of these tools schedule TikTok videos and produce reports. They mostly differ in how they count your clients and which plan includes white label.
Metricool
Scheduling, reports and competitors, priced per brand
- Multi-platform
- Starting price Free / $20/month
Metricool brings scheduling, analytics, an inbox and competitor tracking. TikTok is covered for publishing and analytics; according to Metricool’s help center, competitor analysis covers Instagram, Facebook, Threads, Bluesky, Twitch, YouTube and X, without TikTok. Its plans are priced by number of brands, which matches how an agency works: one brand per client, and on the Advanced plan, collaborator access limited to the brand concerned.
Best for Small and mid-sized agencies that want to schedule, publish and send each client a PDF report from one tool, at a price that grows with the number of clients
Strengths
- Priced by brand: 5 brands from $20/month billed yearly
- Per-brand collaborator access on Advanced: a client or team member only sees their own brand
- PDF and PowerPoint reports from Starter, customizable report templates on Advanced
- TikTok video scheduling, and analysis of up to 100 competitors from Starter on other networks
- Free-forever plan for one brand, plus a connector for Claude and ChatGPT
Limitations
- White label only on the Custom plan, priced on request
- No TikTok competitor analysis, according to its help center
- No detection of competitor videos that beat their creator’s median
- Unlimited publishing is subject to a fair use policy
Pricing Free (1 brand, 20 scheduled posts a month, 5 competitors), Starter from $20/month billed yearly ($25/month billed monthly) for 5 brands and $36/month billed yearly ($45 monthly) for 10 brands, Advanced from $53/month billed yearly ($67 monthly) for 15 brands, up to $159/month billed yearly ($210 monthly) for 50 brands, Custom on request. Prices exclude VAT. Public pricing, November 2026
Agorapulse
Publishing, inbox and white-label client reports
- TikTok
- YouTube
- Starting price $79/user/month
Agorapulse is a social media management tool for teams: publishing, a unified inbox, moderation and reporting, TikTok included. The Advanced plan adds what agencies use with clients: shared calendars, scheduled email reports and a way for clients to connect their own profiles.
Best for Agencies with a team of community managers who publish, answer messages and send clients a report every month
Strengths
- White-label reports (your agency’s logo and colors) on every plan
- Post approval by a colleague or the client, starting with the Professional plan
- Shared calendars, reports sent automatically to clients and client-side profile connection on the Advanced plan
- Unified inbox for comments and messages
- 30-day free trial with no payment method required
Limitations
- Per-user pricing: the bill grows with every team member
- 10 social profiles included, each extra profile costs more (except on Custom)
- Competitor report limited to Instagram and Facebook (1 competitor, 6 on Advanced), no TikTok; full benchmarking is an add-on, through a demo request
Pricing Standard at $79/user/month billed yearly ($99 monthly), Professional at $119 ($149 monthly), Advanced at $149 ($199 monthly), Custom on request. 10 social profiles included, unlimited on Custom. Public pricing, November 2026
Swello
Affordable French scheduling tool
- TikTok
- Threads
- Starting price Free / €19/month excl. VAT billed yearly
Swello is a French social media scheduling and analytics tool that has published to TikTok since it integrated the TikTok API in March 2025. It lets you group profiles by client, get posts approved and export stats, with human support in French or English.
Best for Freelancers and small agencies who schedule TikTok videos for a few clients and want a simple tool on a small budget
Strengths
- Profile grouping by client, post approval and teamwork starting with the Large plan
- PNG, PDF and CSV exports, white-labeled on the Business plan
- Support in French or English
- Free-forever plan and a 7-day trial with no credit card
Limitations
- The Medium plan only covers scheduling, with no analytics or teamwork
- No competitor tracking: Swello’s monitoring feature gathers news by topic
- Comment and direct message management announced for late 2026
Pricing Free forever (5 profiles, 1 user, 40 scheduled posts a month), Medium at €19/month billed yearly (€24 monthly; 1 user, 5 profiles), Large at €59/month billed yearly (€72 monthly; 3 users, 10 profiles), Business at €99/month billed yearly (€120 monthly; 5 users, 15 profiles). Prices exclude VAT. Public pricing, November 2026
Iconosquare
Multi-profile analytics and reports, grouped by client
- TikTok
- YouTube
- Starting price Free / €9/month billed yearly
Iconosquare, a company based in Limoges, France, combines analytics, publishing, messaging and monitoring across Instagram, TikTok, Facebook, LinkedIn and other networks. It schedules TikTok videos, photos and carousels, and its groups bring a client’s profiles together so you can track their stats as one.
Best for Reporting-focused agencies that want per-client analytics, scheduled reports and post approval
Strengths
- Profile groups by client (1 on Scale, unlimited on Custom), with aggregated stats
- PDF or XLS reports, scheduled and emailed to clients starting with the Launch plan
- Post approval by the client and tracking of 5 Instagram competitors per profile on the Scale plan
- 14-day trial with no credit card, free plan for 2 profiles
Limitations
- White-label reports only on the Custom plan
- 3 users and up to 20 profiles on Scale; beyond that, you have to go through the sales team
- Industry benchmark limited to Instagram and Facebook
Pricing Free (2 profiles, 1 user), Starter from €9/month billed yearly (3 profiles, €15 for 5 profiles, 1 user), Launch from €33/month billed yearly (automated reports, inbox), Scale from €69/month billed yearly for 5 profiles to €219 for 20 profiles (3 users, competitor monitoring), Custom from €116/month billed yearly (unlimited groups, white label). Prices vary by region. Public pricing, November 2026
How to choose
You’re a freelancer or a small agency with a few clients and a tight budget: Swello or Metricool’s Starter plan to publish, and Creadar (Creator plan, 2 watchlists) to track your two main clients’ markets.
You have a team of community managers and clients who expect a branded monthly report: Agorapulse, which includes white label on every plan, or Iconosquare if your priority is analyzing several profiles per client (white label on the Custom plan).
You’re a short-form video studio or ghostwriter and you mostly sell ideas: Creadar Pro, with one watchlist per client, or Virlo if you need to discover accounts beyond the ones you already know.
You run TikTok influencer campaigns and market research for brands: Exolyt, if you can accept a marketing-team budget. Our in-depth Exolyt review also covers its alternatives.
You want to test before committing: the free plans from Metricool, Swello and Iconosquare, Agorapulse’s 30-day trial with no payment method, or Creadar’s free 3-account preview with no credit card.
To go deeper on tracking a specific competitor, see our comparison of TikTok competitor analysis tools and our guide to social media competitive analysis.